in the press
Moola Street cuts upfront cost of gift cards. More than 80 percent of shoppers plan to buy gift cards this holiday, up from 77.3 percent last year.
Total spending on gift cards should reach $27.8 billion this holiday. Consulting firm TowerGroup has estimated that about 10 percent of the value of gift cards are not used, which would leave almost $3 billion on the table.
Retailers are coming up with ways to make the gift card - that staple of holiday giving - more exciting to receive, from including a set of Lego blocks to putting images of popular paintings on the plastic cards.
Retailers are coming up with ways to make the gift card - that staple of holiday giving - more exciting to receive, from including a set of Lego blocks to putting images of popular paintings on the plastic cards.
Retailers are coming up with ways to make the gift card - that staple of holiday giving - more exciting to receive, from including a set of Lego blocks to putting images of popular paintings on the plastic cards.
Retailers are coming up with ways to make the gift card - that staple of holiday giving - more exciting to receive, from including a set of Lego blocks to putting images of popular paintings on the plastic cards.
Lou Corbo launched Moola Street to offer a different kind of
gift card. The purchaser only has to pay 10 percent of the
value of the card upfront, but gets to give a card with 10
times that value as a gift. So, for example, a $100 gift card
costs $10 upfront.
Total spending on gift cards should reach $27.8 billion this holiday. Consulting firm TowerGroup has estimated that about 10 percent of the value of gift cards are not used, which would leave almost $3 billion on the table.
At the same time, some companies are trying to make the cards even more appealing to give, by addressing the fact that recipients rarely use the entire amount stored on them.
